How the outdoor industry is stepping up to the Covid-19 crisis.
“When I was a boy and I would see scary things in the news, my mother would say to me, “Look for the helpers. You will always find people who are helping.” — Fred Rogers
Nothing tells you more about a person or a company than how they respond in a crisis. And the health crisis we’re experiencing right now has demonstrated that people in the outdoor industry can be a pretty generous and caring bunch. Many have stepped up to aid their communities in all sorts of ways. So let’s take a look at what some of them are doing to help out during this difficult time:
• As ski areas and restaurants across the country were ordered to close, many donated their remaining food to employees and local food banks. Breckenridge and Keystone, for example, donated about 13,000 pounds of perishable food to the Family & Intercultural Resource Center and the Leadville Community Food Bank, including vegetables, fruits, dair.... Continue Reading at The Ski Diva