Here’s how ski towns, brands and athletes have responded to America’s social unrest

Here’s how ski towns, brands and athletes have responded to America’s social unrest
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Featured Image: Tyler Wilkinson-Ray Racial and social tensions in the United States have peaked over the past two weeks and the outcry has echoed through the outdoor world and mountain towns across the country. Massive protests and campaigns on social media have reignited the conversation about equality—one that is discussed far less than necessary in the world of snowsports—compelling many in the outdoor industry to reevaluate the ways in which we treat people in our communities.

The response from athletes, brands and ski towns varied yet maintained the idea that there are social inequities that need to be addressed, especially within the ski population. In Aspen and Vail, Colorado, Jackson, Wyoming, and Lake Tahoe, California, powerful, peaceful demonstrations were held in solidarity with the Black Lives Matter movement while in bigger cities such as Denver, Salt Lake City, Utah, and Seattle, Washington, massive protests have been a catalyst for conversat.... Continue Reading at Free Skier



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