Colorado Tourism Office Launches First Ever Campaign Asking People to Stay Away From the State #WaitingToCO

Colorado Tourism Office Launches First Ever Campaign Asking People to Stay Away From the State #WaitingToCO
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Filed Under: Ski

Credit: colorado.comThe Colorado Tourism Office (CTO) launched its first-ever campaign designed not to attract visitors to the state, but rather keep them pining for the state from the safety of their homes.

Related: Colorado Governor Outlines Revised Timeline for Reopening Ski Areas “Waiting to CO!” – the first phase of a four-step CTO campaign aimed at revitalizing the state’s stricken tourism economy – kicked off with short videos of a helmeted kid riding a plastic kayak down the front steps of the family home and a decked-out climber scaling the heights of his home’s stonework.

The CTO has launched a grassroots promotion of the campaign and will not be using paid media to share it for now. 

“Throughout this campaign, we’ll be using our remarkable state as a verb, as in ‘Waiting to Colorado!’ and ‘Waiting to CO! For now, we hope our message keeps Colorado top of mind as a beloved vacation.... Continue Reading at Snowbrains



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