Inspiration among the Insanity: Machines for Freedom
The cycling industry hasn’t always given women’s apparel equal attention. Thankfully, the age of “shrink-it-and-pink-it” is getting further and further behind us and companies like Machines for Freedom are helping keep it that way. Dedicated to making high-performance (and quality) cycling apparel for women, their jerseys, bibs and shorts are a welcome sight for a growing demographic in the cycling industry.
I sat down (virtually) with Founder, Jennifer Kriske, to talk MFF, her riding history and women in the cycling industry as a whole.
It all started when… Jenn started riding in the early 2010s and had a few years in the saddle when she realized that something needed to change. “I found out pretty quickly what was missing…that there was a huge gap when it came to clothing. It was probably my second year of riding when I started to train for bigger and bigger challenges and as those challenges got bigger.... Continue Reading at Elevation Outdoors