How the Pandemic Running Boom Affects Pro Athletes
Earlier this week, the Swiss running shoe company On announced that it was starting a elite training group in Boulder, Colorado, called the On Athletics Club. It’s safe to say that this doesn’t seem like the most auspicious time to invest in professional running. Even though the Diamond League—the world’s premier track and field competition circuit—is scheduled to begin an abridged summer season on Friday, this year has seen an unprecedented number of race cancellations and it’s difficult to predict when the bleeding will stop. International Olympic Committee President Thomas Bach has already gone on record saying that the Tokyo Games, which have been postponed to summer 2021, will not be delayed a second time. If they can’t be staged next August, the Olympics will be canceled outright, thus depriving track athletes of their quadrennial moment in the sun.
According to Steve DeKoker, On’s Global Sports Marketing Man.... Continue Reading at Outside Online